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I am a seasoned Product Designer, Maker, Leader and Entrepreneur. I create impactful products and services that customers and business owners often fall in love with. I also write and create things. Check out a selection of my work.

Expertise

Product discovery, differentiation & strategy
I dive deep into the specific problem space, read books, articles, user feedback, if the topic is new to me. Once I know enough about the user needs and business goals, I focus on the unique value proposition and how it helps with the differentiation from competitor offerings. Then I look into the possible future and define the long-term product vision that's aligned with business, design and tech teams.
Research insights into solutions
It's tempting to work on sexy hypothetical design solutions, but effective experiences are based on research findings with the proper interpretation. I like sifting through qualitative research and looking for patterns, specific pain points and user needs. When you understand your customers, it's easier to make them happy.
Human-centered authentic design
I don't design for users, but for humans with specific needs, personalities and emotions. Approaching design problems with such mindset ensures generous amounts of empathy. And to make things really personal, I avoid generic design at all costs, striving for authenticity and originality.
Lean UX & agile practices
Description coming soon ...
End-to-End multiplatform product design
Description coming soon ...
Rapid and high-fidelity prototypes
Description coming soon ...
AI MVP building
Description coming soon ...
Scalable design systems
Description coming soon ...
Cross-functional collaboration
Description coming soon ...

Brand
Experience

zebra-logo
chaos-logo
ph-logo
chaos-vray-logo
xm-logo
nyu-logo
fp-logo
ellesse-logo
playboy-logo
skype-logo

Contact

Sofia, Bulgaria
dp (at) dimitter.com
+359 899 877 177

Dimíter Petróv © 2025

Let's chat!

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