I am a seasoned Product Designer, Maker, Leader and Entrepreneur. I create impactful products and services that customers and business owners often fall in love with. I also write and create things. Check out a selection of my work.

I dive deep into the specific problem space, read books, articles, user feedback, if the topic is new to me. Once I know enough about the user needs and business goals, I focus on the unique value proposition and how it helps with the differentiation from competitor offerings. Then I look into the possible future and define the long-term product vision that's aligned with business, design and tech teams.

It's tempting to work on sexy hypothetical design solutions, but effective experiences are based on research findings with the proper interpretation. I like sifting through qualitative research and looking for patterns, specific pain points and user needs. When you understand your customers, it's easier to make them happy.

I don't design for users, but for humans with specific needs, personalities and emotions. Approaching design problems with such mindset ensures generous amounts of empathy. And to make things really personal, I avoid generic design at all costs, striving for authenticity and originality.

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