Profile
Visual contact
Photo: Antoaneta Yordanova © April, 2025
About
A seasoned product designer, maker, and leader with an entrepreneurial mind and over 20 years of experience. I thrive in cross-functional, forward-thinking teams that create impactful products and services loved by both customers and business owners. Authenticity, outcomes, and sustainability fuel my enthusiasm. I’ve been an illustrator, a graphic designer, a front-end dev, a writer, a creative director, and a team leader - not just collecting titles, but building a rare, cross-disciplinary edge that powers everything I do today as a product designer.
My not-so-secret formula for success is maintaining a proper balance between authenticity, UX consistency, research-driven design, and a fun environment. In today’s fast-paced, superficial, and overcrowded world, the only way for brands and individuals to stay relevant is by standing out in a positive way.
I’ve worked with both local and world brands such as Chaos, V-Ray, Zebra, Skype, Product Hunt, XM and others. I feel most confident in industries such as Education, Fin-tech, AI, Clean Energy, Healthcare, Content Platforms, and HR.
Skills
Design strategy & direction
Human-centered design
End-to-end product design
Heuristic evaluation
Scalable design systems
UX research & analysis
Journey mapping
High-fidelity prototyping
Roadmapping
AI MVP creation
Tools
Figma
FigJam
Adobe CC
Spline 3D
WordPress
Google Workspace
Notion HQ
Slack
Lovable.dev
ChatGPT, Perplexity
Education
I consider myself a lifelong learner so the process of education has never stopped. To keep my knowledge base up to date, I read, listen to audio books and take online courses. The complex nature of our business requires me to constantly refresh and update what I know and keep my competitive edge sharp.
Bachelor Degree, Exhibition space and wayfinding design, National Academy of Arts, Sofia, 1997—2002 Visit →
Subjects studied: Typography, Graphic design, Interior design, Poster design, History of arts, Computer graphics, Painting, Classic drawing, Philosophy, Classic photography
Secondary Education, Exhibition space design, Saint Lucas — School of Applied Arts, Sofia, 1992—1997 Visit →
Subjects studied: Graphic design, Poster design, Computer graphics, History of arts, Painting, Classic drawing, Philosophy, Sculpture
Acknowledgements
Five logo designs from my work have been featured in the book "LogoLounge 9" by Bill Gardner. Dec, 2015 View →
Selected logos and identities have been published in the book “Logo Talks II” by Artpower. Jul, 2013 View →
Pulse cycles logo and identity has been featured in Behance.net – Graphic design curated gallery. Feb, 2017 View →
4Beats iOS app, one of my personal projects has been featured in Behance.net – Interaction design curated gallery. May, 2015 View →
Metronome iOS app, with more than 5 million downloads in the App Store has been featured in Behance.net – Interaction design curated gallery. Jan, 2014 View →
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