Project Name
Pulse bikes logo design
Pulse cycles is a brave new brand that makes robust, reliable, and affordable mountain bikes with the best available components in the market. With a compact set of models, they’ve covered most mountain bike disciplines. One of their competitive advantages is the price. Pulse is able to significantly reduce the cost of their bikes because no intermediaries and shops are used, but only direct sales. The biggest challenge in this project was – how to turn the slightly overused brand name into a distinctive logo mark without being trite? The answer came with the intelligent use of negative space.
roles
Creative Direction
Logo Design
Custom Typography
Consulting
Year
2016
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