Pulse bikes logo design

Pulse cycles is a brave new brand that makes robust, reliable, and affordable mountain bikes with the best available components in the market. With a compact set of models, they’ve covered most mountain bike disciplines. One of their competitive advantages is the price. Pulse is able to significantly reduce the cost of their bikes because no intermediaries and shops are used, but only direct sales. The biggest challenge in this project was – how to turn the slightly overused brand name into a distinctive logo mark without being trite? The answer came with the intelligent use of negative space.

My roles
—Creative direction
—Logo design
—Custom typography
—Consulting

Year
2016

Contacts

Sofia, Bulgaria
dp (at) dimitter.com
+359 899 877 177

Dimíter Petróv © 2022

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