Trading Point logo redesign

Trading point is a financial services provider offering world-class regulated brokerage products for modern traders. Retail traders have global access to thousands of financial instruments thanks to their leading brands, XM and Trading.com.

The general goal was to modernize the outdated logo and, as proposed by me, to add a greater degree of uniqueness to the brandmark. It's a term I often use when assessing the state of specific brand assets.

These were the specific goals I set to myself initially - to preserve the general concept of the logo; to simplify the existing colour scheme; to modernize and personalize the brandmark; to allow better application of the logo in small sizes.

My roles
—Art direction
—Logo redesign
—Consulting

Year
2020

Contacts

Sofia, Bulgaria
dp (at) dimitter.com
+359 899 877 177

Dimíter Petróv © 2022

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