Project Name
Tradeo social trading platform
Tradeo was a disruptive start-up, among the first to introduce the term "social trading". The goal was to offer novice traders the option to follow the trades of experienced professionals and learn on the go. Tradeo performed a successful exit in 2017.
Description coming soon ...
Roles
Design Direction
UI/UX Design
Team Leadership
Brand Design
Marketing Campaigns
Years
2012—2016
The nature of the business requred many marketing campaigns to be run and it was a convenient way for us to do a lot of A/B testing and understand what messages had the most impact to our users. This knowledge was taken into consideration when prioritising our feature set and impacted the UX writing too.
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